Content leadership on your terms.
With 16 years of experience in B2B technology and professional services, I embed with your team to lead content marketing strategy, govern your brand voice, and ensure every piece refines your competitive edge.
“She thinks like a marketer, consistently connecting content decisions back to real business goals and measurable outcomes.”
“Juliana is one of the most strategic content partners I've worked with. On our B2B engagement together, she managed the full content lifecycle, from brainstorming and editorial planning through writing, editing, and approvals, with a sharp eye for brand consistency at every step.
She doesn't just write well; she thinks like a marketer, consistently connecting content decisions back to real business goals and measurable outcomes. I'd recommend Juliana to any team that needs a content strategist who can operate at both the brand-building and day-to-day execution levels exceptionally well.”
— Molly Spatara, CMO, Chief Outsiders
Why Work With a Fractional Content Director?
Get a content program
that produces real results.
I design your editorial roadmap based on your buyer personas and business goals. In the AI era, it’s more critical than ever to ensure all content resonates with a human audience.
Offload everything from strategy to execution.
From interviewing SMEs and brainstorming topics to governing AEO/SEO and final publishing, I take care of every stage of the content lifecycle.
Ensure consistent brand voice.
Each blog, email, and LinkedIn post should speak in your brand’s voice. I create messaging frameworks that underpin your entire strategy.
Hit the ground running with senior leadership.
I bring 16 years of B2B content expertise in the technology and professional services sectors, and I specialize in distilling complex technical concepts into targeted, compelling material.
Content Services
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Topic development and campaign strategy
Keyword roadmapping for SEO and AEO
Content calendar creation and management
Content production and publishing
Freelancer management
Workflow governance, including revision and proofreading stages
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Buyer persona identification and creation
Unique selling proposition, elevator pitch, and mission statement development
Voice and tone definition
Messaging framework development
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Execution of marketing and thought leadership material, including but not limited to eBooks, case studies, white papers, blogs, emails, social media posts, website copy, and sales collateral
Independent research and information gathering, including professional interviews of subject matter experts
Credible sourcing for every deliverable
Rigorous deadline and quality adherence
Need something not listed here?
Who I Work With
B2B Technology Companies
Specializing in SaaS, managed IT and cybersecurity, AI and automation, legal tech, telecom, networking, and more.
Marketing & Branding Agencies
Integrating with agency teams as a specialist for technical client accounts and managing client content programs.
Professional Services Firms
Leading content initiatives for investment banks and organizations in the financial and legal realms.
PR Agencies
Supporting media relations with contributed articles, executive bylines, and press releases.
“Work with Juliana if you want well-written content that educates, persuades, and converts.”
“I have known and worked with Juliana since 2016, and I have never ceased to be impressed by her professionalism, depth of knowledge, and commitment to excellence. She has a clear understanding of how copy will be used by design and development teams, and she can easily communicate stakeholders' needs to the end user via her content. She is always eager to develop expertise in emerging technologies and to master new content types. Work with Juliana if you are searching for well-written content that educates, persuades, and converts — delivered on time, to boot!”
- Justine Dolorfino-Thieman, Member Owner, WebScouts Cooperative
Frequently Asked Questions
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On a part-time, contract basis, I stay responsible for your content strategy and production. I manage the writing, govern your brand voice, map out your editorial calendar, and ensure every piece of content gets delivered on time — to the highest standards.
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A freelance writer executes what you hand them. I help you figure out what you should be creating in the first place, and then I make sure it gets done well.
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Yes. Throughout my content management career, I have been a copywriter and journalist. I have experience writing everything from thought leadership articles to sales and marketing copy.
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Yes. Sometimes I lead the client’s team of freelancers. Other times, I work alongside an in-house team as the senior strategic resource. The engagement is flexible depending on what you need.
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I find AI useful for topic research, outlining longer pieces, generating calendars, and pulling important points from transcripts. I do not find it useful for writing full drafts, incorporating proper tone and voice, editing and proofreading, and other parts of the content process.
That said, I’m happy to work with your organization as it embraces AI tools. For example, I have clients that send me AI-generated drafts of their ideas, and I turn those into compelling articles. I’m open to supporting your exploration of this new technology.
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Blog posts, white papers, eBooks, case studies, email sequences, website copy, sales enablement content, executive thought leadership, contributed articles, press releases, video scripts, and social content. If it’s written and it’s B2B, it’s on the list. You’re welcome to view my portfolio of writing samples here.
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B2B technology is my deepest area, including IT, SaaS, managed services, cybersecurity, telecom, networking, and cloud. I also work with financial services firms and the marketing and PR agencies that serve them.
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Many clients prefer to work with me on a monthly retainer, which gives you consistent, strategic support. I’m also happy to work on an hourly basis or per project.
Ready to see what effective content can do?
Get in touch with me here: